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De Novo by Elizabeth Holliday

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Artisan Refined Outerwear

Dress with purpose

Don’t just wear a coat—make an entrance.

De Novo pieces are for discerning women who refuse to settle for ordinary. Expertly refined to express your confidence and individuality without compromise. Imagine owning outerwear you reach for again and again because it feels and looks like no other. It’s the piece you trust to help you stand out, lead confidently, and inspire admiration every season, every step of the way.

Experience designs that are insight-driven and informed by real conversations through hands-on experience fitting real women. Feel good in ethically made outerwear that prioritizes small-batch creation crafted by fairly paid domestic sewists, rather than mass-produced garments sewn overseas. Enjoy the luxurious feel of high-quality fabrics that are soft, durable and continue to look amazing season after season.

When you choose De Novo, you get founder involvement at every step. From sketch to final fit, from support to delivery, I am here all the way.

about Elizabeth

How to Order

Some sizes are available to ship right away. Here is the size chart for reference.
Can’t find yours? Tap ‘Request My Size,’ then answer a few quick prompts. No waiting around. I’m on the other end if you are not sure which size to order.

Made-to-order lead time is 6 to 8 weeks. Don't worry about "what if it doesn't fit". See my Happiness Guarantee.

Need custom sizing? Always an option. Just email me and we'll work out the details.

ask Elizabeth

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